MAM
Dentsu Marcom announces senior appointments
MUMBAI: After the buyout of its local partner, Dentsu is working out its team at the top in India.
Dentsu India Group has announced five senior-level appointments at Dentsu Marcom, one of its three full-service, flagship agencies.
ECD Titus Upputuru has been promoted to NCD, while VP Chandana Agarwal has been promoted as SVP.
In an intra-group move, Ranjit Kumar Gupta has been brought in from Dentsu Creative Impact as SVP, while Shaleen Sharma has been appointed as VP, Strategic Planning.
Sunita Prakash has joined as VP, account management.
All personnel will report in to Dentsu Marcom COO Hiroshi Omata.
The Dentsu India has made five senior appointments to replace the executives who left after Dentsu had bought out its joint venture partner in India in January this year.
Omata said, “I am delighted to welcome these five charged professionals into their roles at Dentsu Marcom. We are always on the lookout for the right people who can share our vision and partner with our clients to create ‘Good Innovation.’ Titus, Chandana, Ranjit, Shaleen and Sunita bring on board great depth and diversity of talent, knowledge and experience. Having them lead our creative, planning and
service outcomes makes me very buoyant about our performance in India.”
Titus Upputuru first joined Dentsu Marcom in early 2009. After a one-year stint, he moved to Saatchi & Saatchi, following which Upputuru returned to Dentsu in early 2011.
Starting with Madhyam DMB&B (now Publicis India) as copy trainee, Upputuru in his 15-year career has worked with Trikaya Grey (now Grey Worldwide), TBWA Anthem (now TBWA India), Delhi-based Ushak Kaal and Ogilvy & Mather India. Upputuru’s brand expertise includes campaigns for Afghan Telecom, the Hutch Delhi Marathon, Sprite (Seedhi Baat No Bakwaas), Kinley (Boond Boond Mein Vishwas), Kentucky Fried Chicken (especially, Institute of Lickonomics), Fanta, Grasim Suitings, WWF and Dabur.
SVP Chandana Agarwal leads the Honda cars and two-wheelers businesses at Dentsu Marcom. She started her career in advertising with FCB Ulka in Bangalore. Over her 14 years in the business, she has worked with Rediffusion Y&R, Mumbai, JWT, Delhi and McCann Erickson, Delhi.
Agarwal’s brand experience spans a variety of categories. Some of the brands she has handled include Wipro Consumer care, United Breweries, Himalayan Water, the Taj’s Gateway brand of Hotels, Singapore Tourism Board, Economic Times, Dabur Chyawanprash, Reebok, Monster.com, Nestle and Pepsico’s Kurkure.
Ranjit Kumar Gupta joined Dentsu Creative Impact in 2008 as VP and was promoted to SVP in 2010. He started his advertising career at Clarion, Kolkata where he worked on ITC’s Capstan cigarettes. He later worked at Lintas, HTA and Rediffusion in Kolkata before moving to Bangalore as Business Head of SSC&B Lintas, Bangalore Branch in 2005.
Across Gupta’s rich experience of nearly two decades, he has handled many renowned brands for some of India’s most respected clients – ITC (Capstan, Scissors, Bristol), Bharti Airtel, United Spirits (Royal Challenge, Antiquity), Tide Water Oil (Eneos), Tea Board of India, Hind Lever Chemicals, Paras Fertilisers, Maruti Suzuki (Estilo, Wagon R, Auto Expo) and Unicharm.
Shaleen Sharma joins Dentsu Marcom from RK Swamy BBDO, Delhi where he led strategic planning and business consultancy at The Hansa Group. He started his career in marketing with Daimler in 1997. In the last eight years, he has worked in various capacities in strategic planning with Mindshare, JWT and the Boston Consulting Group.
An advertising and brand communications professional with over 13 years experience, Sharma’s brand experience includes work on brands like Sony, Samsung, BMW, Microsoft, Google, Disney, Audi, Starbucks, Dulux, Valvoline, IndusInd Bank and Vodafone.
Sunita Prakash joins Dentsu Marcom from Solutions Digitas (a Publicis Group Company) where she was VP on FMCG, IT and Insurance verticals for two years. Previously, she was with Hakuhodo Percept for eight years, first as branch director, Bangalore and then business director, Delhi.
With 17 years of experience of which 15 have been in mainline advertising, Prakash has worked across agencies like Contract and Interact Vision. Her brand experience includes brands such as PepsiCo, Nestle, ITC, HP, Aviva, Panasonic (Batteries), Indo Nissin (Top Ramen and Cup Noodles), Citizen (Eco-Drive), APC (Power solutions), Epson, Coffee Day, HMT, Carona, JL Morrison (Nivea) and L&T.
Brands
Zee partners L’Oréal Paris on multi-language Glycolic Gloss campaign
Brand films and show integrations target Hindi, Marathi, Tamil and Bangla viewers
MUMBAI: Zee Entertainment Enterprises Limited has partnered with L’Oréal Paris to roll out a multi-regional advertising campaign for the Glycolic Gloss haircare range, leaning on regional storytelling and trusted television celebrities to drive belief and recall.
The campaign spans four bespoke brand films and contextual integrations across Hindi, Marathi, Tamil and Bangla markets. At its core is a simple consumer insight: Indian audiences are more likely to trust visible results validated by others than abstract product claims.
Zee Entertainment Enterprises head of advertisement revenue, broadcast and digital Laxmi Shetty, said brands are increasingly seeking relevance and credibility alongside reach. She said the campaign demonstrates how regional “dilfluencers” can turn product claims into “visible, validated experiences” by embedding brands within authentic storytelling across platforms.
To that end, Zee has deployed its roster of regional “dilfluencers”: familiar faces from leading fiction channels, to anchor the films. The celebrities share first-hand experiences with the Glycolic Gloss range, framing shine and smoothness as instantly noticeable and socially affirmed rather than promised.
WPP Media president, client solutions, South Asia Shekhar Banerjee, said the campaign was designed as a platform-first, integration-led solution that balances scale with attention. Aligning the brand with Zee’s premium content and trusted talent, he said, helped push impact beyond visibility towards sustained brand trust.
Beyond standalone films, the campaign extends into contextual integrations within top-rated fiction shows airing through January and February 2026. These in-show moments are designed to embed the product into everyday narratives without disrupting viewer engagement.
L’Oréal Paris India general manager Dario Zizzi, said the renewed partnership reflects the brand’s focus on engaging India’s diverse consumer base through local languages and culturally resonant narratives. He added that integrating the Glycolic Gloss range into Zee’s regional content allows the ‘Gloss Ki Guarantee’ proposition to connect with women’s lived experiences across markets.
The initiative will run across Zee’s linear television network and its OTT platform, Zee5, combining mass reach with digital amplification. For L’Oréal Paris, the strategy reflects a deliberate move away from one-size-fits-all communication towards locally resonant messaging tailored to language, culture and viewing habits.
Media planners involved in the campaign say the approach underscores a broader shift in beauty advertising, where scale is increasingly paired with credibility and contextual relevance. By aligning with premium content ecosystems and well-known regional talent, the Glycolic Gloss campaign aims to translate visibility into sustained brand trust.
