MAM
Dentsu is APAC agency partner for spirits label William Grant & Sons
MUMBAI: Dentsu has been appointed as agency partner for William Grant & Sons, an independent, family-owned Scottish company that distils Scotch whiskeys Glenfiddich and The Balvenie, as well as other spirits like Hendrick's Gin.
The appointment is the result of an APAC business consolidation which concluded at the end of 2020 and will be managed out of Singapore, the network stated.
Dentsu is expected to drive omnichannel marketing for William Grant & Sons, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across APAC.
William Grant & Sons global head of communication strategy & planning Susie O'Donoghue said the company was impressed with Dentsu's "well-rounded thinking, demonstration of planning capability, as well as expertise in driving omnichannel thinking". It also helped that Dentsu has experience working with alcohol and spirits clients, she added.
“We have been working with William Grant & Sons globally and are delighted to have managed to expand this partnership within Asia Pacific," said Dentsu CEO of media for APAC Prerna Mehrotra. She contends that by understanding the consumer’s digital-first world, Dentsu can "unlock new growth opportunities" throughout the consumer journey.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
