MAM
Dentsu India strengthens creative team with new appointments
MUMBAI: Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has appointed Siddharth S as group creative director and Rigved Sarkar as associate creative director at their Bangalore and Mumbai offices, respectively.
Siddharth’s last stint was with Leo Burnett Orchard, Bangalore, where he was senior creative director on brands like Amazon and Ola. He will report to Krishna Mani who recently joined Dentsu India as ECD – South.
Before joining Dentsu India, Sarkar was creative controller at 82.5 Communications, Mumbai, where he worked on Tata Motors, RuPay, etc.
Speaking about their roles, Dentsu India chief creative officer Malvika Mehra said, “We are nothing without our people. I’m happy that we have new talent like Siddharth and Rigved on board, who believe in the vision we have for the creative product at Dentsu India. Both are talented writers, with a pulse on the requirements of the new brand world we are experiencing today. I am really looking forward to us working together and creating some famous work for our clients across both geographies. ”
On his appointment, Siddharth said, “In the business of creativity, one can't afford to get comfortable. The world outside is an ever evolving one. The mechanics of advertising are changing every day. I was seeking an exciting new challenge that would help me recalibrate my skill sets to the demands of start- ups and established brands. As they say, what you seek is seeking you. My meeting with Malvika was just that.”
He added, "Malvika has a vision for Dentsu India. All we need to do is align with that vision. I feel Dentsu India has an exciting mix of talent and clients to become a force to reckon with. 2019 has been a year of unprecedented momentum at Dentsu India and there's a collective feeling here that this momentum will propel us into an even bigger league.”
Talking about the new role, Sarkar said, “When Malvika told me of the vision that she had for Dentsu India, I was hooked immediately. We are entering an era that requires a whole new level of creative thinking, with brands old and new constantly looking for innovative and inspiring ways to reach out and engage with people. Dentsu India is doing just that and I’m excited to be a part of it. There are some amazing people here doing amazing stuff and I cannot wait to create more magic with them.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
