Ad Campaigns
Dentsu Impact, Maruti Suzuki launch ‘Move Up’ campaign
NEW DELHI: Moving up in life is a dream that is cherished by all. Bringing this insight to life, Maruti Suzuki has launched its latest campaign, ‘Move Up’, for its brand – the 2020 Dzire.
Conceptualised and executed by Dentsu Impact, the creative agency from the house of Dentsu Aegis Network (DAN) India, the campaign introduces the latest edition of India’s best-selling sedan, the 2020 Dzire.
With the all-new 2020 Dzire, Maruti Suzuki has introduced an offering that provides an upgrade not just for the owner of the car, but to every member of his or her family. It features a strikingly new and bold front fascia with a premium single-aperture front grille and bold chrome accents. Moreover, the sedan also has spacious and stylish interiors with champagne trim accents. It is powered by the advanced K-series Dual Jet and Dual VVT BS6 petrol engine with an idle start-stop (ISS) function. For enhanced customer convenience, the advanced features include cruise control and auto foldable ORVMs with Key sync. The enviable feature list, thereby, makes the 2020 Dzire a perfect car for those who go out of their way to provide their family an advanced experience.
The film has been released on television with a longer edit on digital. The campaign film is supported by elements in print, OOH and social media. It captures the story of a father who celebrates his success by going out of his way to fulfil his daughter's wish with the help of his 2020 Dzire. The digital short films are feature-led, integrating them seamlessly within the storyline itself. It is pertinent to note here that the campaign will be live till mid-August.
Maruti Suzuki India executive director – marketing & sales – Shashank Srivastava said, "With over 55 per cent market share in its segment, Dzire is the preferred sedan of over 20 lakh customers. Building on an overwhelming customer response, the 2020 Dzire offers next generation K-series engine with segment-first idle start-stop technology (ISS), an upgraded premium exterior design, refreshed interiors, and advanced features. As a company, we have believed in bringing technologies that benefit the customers. The 2020 Dzire will help us to continue with our brand promise, to offer products with state-of-the-art designs and advanced technology to delight our customers."
He further added, "The introduction of the advanced K-series Dual Jet, Dual VVT BS6 petrol engine with idle start-stop (ISS) function makes it more desirable, low on emissions with best-in-class fuel efficiency."
Dentsu Impact national creative director Anupama Ramaswamy said, "When it comes to Indian families, moving up never happens alone. Right from our childhood, we have seen our fathers work tirelessly, selflessly and go to any length to make every little wish, every little desire come true. With the 'Move Up' campaign, we celebrate this emotion and, also tell all fathers that the 2020 Dzire is by their side to see each and every desire of their loved ones come true."
Dentsu Impact president Amit Wadhwa added, "The idea of ‘Moving Up’ together with your family is one that resonates with every Indian. And when it comes to cars – moving up and togetherness is exemplified quite well in a sedan, especially by Dzire, which is the top choice for millions of people. The communication created around the car reflects just that and if I may add… quite beautifully!”
Credits
Client: Maruti Suzuki India Limited
Agency: Dentsu Impact
President: Amit Wadhwa
Chief Creative Officer: Soumitra Karnik
National Creative Director: Anupama Ramaswamy
Copywriter: Uday Dayal
Account Management: Karun Arora, Arjan Soni, Dipti Sinha
Production House: Crazy Few Films
Director: Sharat Kumar
Producer: Viraj Gawas
DOP: Andrew
Music: Abhishek Arora
Singer: Abhishek Arora
Editor: Aman Shukla
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
