MAM
Dentsu Impact elevates Ajit Devraj & Anupama Ramaswamy to managing partners
NEW DELHI- Dentsu Impact has elevated Ajit Devraj and Anupama Ramaswamy to the role of managing partners. The duo will continue to report into Soumitra Karnik, chief creative officer, Dentsu Impact, Dentsu India & mcgarrybowen India and Amit Wadhwa, President, Dentsu Impact.
In their new role, Ajit and Anupama, together, will oversee the Gurgaon and Bangalore operations for Dentsu Impact. Here, Ajit will be the business lead while Anupama will head the creative arm of the agency. For the record, Dentsu Impact handles significant brands such as Maruti Suzuki, IKEA, Tata Consumer products, Subway, and Carlsberg, to name a few.
Erstwhile executive vice president, Ajit decided to dabble into the creative side of the business in 2018 when he joined Dentsu Impact. Prior to that, he was a management consultant with companies like Accenture and PwC in Australia and the UK.
Anupama has successfully led Dentsu Impact as national creative director for four years. Under her leadership, the team has worked on some prestigious accounts like Maruti Suzuki, Ikea, Tata Tea, Max Hospitals, Max Bupa, Unicharm, Vivo, and many more. Previously, Anupama has worked with agencies like Cheil India, JWT, Draft FCB, and Lowe.
Speaking on the elevation, Devraj said, “I feel honoured to be able to take up the role of managing partner of Dentsu Impact. Our strength lies in being innovative. Over the years, we have built a unique set of capabilities ranging from pure creative and brand work to delivering end-to-end MarTech, design, and business-oriented solutions. A few years ago, bringing in business-driven, management, and consulting skills was a rarity and I would like to thank Amit Wadhwa, Narayan Devanathan, and Soumitra Karnik for their vision. Of course, I am grateful for the support of my team and our wonderful set of clients who have backed my learnings and growth into this role. I am looking forward to taking Dentsu Impact through its next phase of growth and supporting our clients in delivering a fully connected experience to their customers.”
Commenting on her new role, Anupama Ramaswamy added, “Well, it is a huge and challenging responsibility. But creativity comes truly alive when there are constraints. The only way to fight stiff competition is to push ourselves harder, and think even more out-of-the-box. We must march forward into the future with ideas that are different yet relevant at the same time. With so many unique touch-points, it is critical that we become the single partners to every client, thereby ensuring that every element of communication has the same levels of quality and brand integration. The idea is to learn and unlearn and then learn again every single day. Soumitra and Amit have placed their trust in my abilities, and together, I’m sure we will create magic. I am absolutely looking forward to creating memorable stories that will help Dentsu Impact shine.”
Speaking on the development, Soumitra Karnik said, “I am thrilled to announce the second phase of Dentsu Impact. Our journey has been really exciting so far and we are proud to hand over the steering wheel in the able hands of Ajit and Anupama. Both are absolutely amazing at what they do. They bring in a lot of method and discipline, which is required during this time of constant fast changes that our industry is going through. They have a hard task ahead – to embrace ‘what’s new’ faster than others, to deliver growth at the back of solid creative reputation, to be always ‘people-first’ and to keep the joy of advertising intact.”
Amit Wadhwa added, “This is an important phase for Dentsu Impact. We move into a new era, hereon, where creativity embraces the new approach to communication. We could not have better leaders than Ajit and Anu to lead the organisation into this exciting phase. Both come with extremely balanced mindsets and have the hunger and eagerness to accept new challenges and work towards achieving them. I am excited!”
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
