Account
Dentsu Impact bags Roca & Parryware mandate
MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has won the creative mandate for bathroom solution brands Roca and Parryware. Both accounts have been won following a multi-agency pitch that lasted for more than two months.
As part of the win, the agency will manage the digital, social, and mainline duties for both Roca and Parryware. Roca is a 100 year old brand, a world leader in the definition of bathroom space whereas Parryware is India’s leading sanitaryware brand, a 100% subsidiary of the Roca Group.
Roca Bathroom marketing head Mayuri Saikia said, “Dentsu Impact are a young team with fresh ideas and thinking. They will certainly infuse new energy in the brands and we look forward to working in collaboration with them to create strong brand communication moving forward.”
Dentsu Impact president Amit Wadhwa said, “We are delighted with the opportunity of strengthening these brands in the Indian market. It is a great start to the year for us and we look forward to a long lasting partnership here.”
Dentsu Impact NCD Soumitra Karnik added, “The team of Roca and Parryware took pains to explain these to us in detail and with this clear understanding we were able to come up with some exciting ideas.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
