MAM
Dentsu Creative welcomes back Sheeraj Sengupta as VP
MUMBAI: Sheeraj Sengupta is back where the ideas fly fast. He’s been appointed vice president at Dentsu Creative India, with previous stints at Dentsu Impact Pvt Ltd and JWT.
Known for his agility, strategic flair, and knack for brand building, Sengupta has carved a name for himself in the world of marketing, advertising and consumer behaviour. Add to that a strong instinct for crisis management and creative problem-solving, and you’ve got a VP who doesn’t just thrive on deadlines, he delivers under pressure.
A diploma holder in marketing from the Delhi School of Communication, Sengupta has built a reputation for adaptability and collaboration, bridging the gap between clients, colleagues, and partners with equal finesse.
In his new avatar at Dentsu Creative, Sengupta is expected to steer strategic brand narratives while riding the ever-changing wave of consumer dynamics. The agency just added another sharp mind to its war room.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
