MAM
Dentsu Communications wins TVS’ creative biz
MUMBAI: TVS Motor Company has appointed Dentsu Communications to handle creative duties of its WEGO brand of scooters.
Dentsu will work on various campaigns for WEGO and will be responsible for the account‘s campaign planning and creative executions across television and print mediums.
TVS Motor Company president marketing H S Goindi said, “I must thank the earlier agency BBH for the award winning creative work in creating a differentiated position for WEGO. Equally, I eagerly look forward to a very fruitful and long term association with Dentsu Communication. We are confident that the team at Dentsu Communication with its deep experience and understanding of automobile brands will make their presence felt on WEGO future campaigns.”
Dentsu Communications CEO Arijit Ray added, “TVS WEGO is a great product and we are looking forward to working very closely with the brand team to carve out a distinctive communication position for the brand. Our team at Dentsu Communications Bangalore has the right mix of youth and experience, with significant exposure to the automotive category to help craft & build a robust integrated strategy, for WEGO, going forward.”
WEGO is TVS Motor Company‘s 110 CC metal body scooter with Body Balance Technology. It is designed for the urban couple, the company said.
MAM
Times Group’s Vineet Jain conferred lifetime media honour
Managing India award crowns four decades of expansion, ambition and cultural clout
NEW DELHI: Vineet Jain has picked up another trophy, and this one comes with a lifetime tag.
At the 70th foundation day and 20th national management day of All India Management Association in New Delhi, the managing director of The Times Group was conferred the “lifetime contribution to media” award, presented by education minister Dharmendra Pradhan. The honour formed part of AIMA’s 16th managing India awards, themed “Transforming for tomorrow: growth with resilience”.
AIMA’s citation was expansive and effusive. It hailed Jain as a “future-ready leader and agile entrepreneur” who has turned a legacy newspaper business into a diversified media powerhouse. Since the late 1980s, it noted, he has revitalised print while pushing aggressively into television, radio, internet, movies, music, sports, events, outdoor advertising, education and investments across 35 markets.
“He did not just grow a newspaper company; he built a multifaceted media empire that dominates information and entertainment in India and shapes the nation’s political and commercial awareness,” the citation said. “From television and radio to internet, movies, music, sports, events, outdoor advertising, education and investments, his leadership has created influential brands across every platform.”
Under Jain’s stewardship, television brands such as Times Now, ET Now and Zoom have expanded the group’s broadcast heft, while their digital avatars have chased new audiences online. Radio Mirchi, Gaana, Times OOH, Times Music and Magicbricks have emerged as category leaders. Legacy titles such as Femina and Filmfare have been retooled for new generations.
The group has also ventured beyond media. Through Bennett University and TimesPro, it has pushed into higher and executive education, while a national pickleball league signals a foray into the world’s fastest-growing sport.
AIMA credited Jain with balancing mass entertainment and intellectual ambition, citing the reinvention of the Filmfare awards and the Femina Miss India pageant nearly three decades ago, as well as the launch of the Times litfest.
Accepting the award, Jain struck a collective note. “It is a huge honour to receive this award. I dedicate it to my colleagues who have worked tirelessly to make The Times Group, India’s largest multi media company.”
He reiterated the group’s appetite for scale. “The Times Group is number one in every media vertical it has launched, and we will continue striving for excellence,” he said.
Four decades on, the message is clear. In a media market being torn up by technology and attention spans, Jain is still betting on breadth, brands and being number one.
