MAM
Dentsu bags creative mandate for Maruti’s Kizashi
MUMBAI: Automobile major Maruti Suzuki has awarded its sports sedan Maruti Kizashi‘s creative mandate to Dentsu Creative Impact. Interestingly, Maruti‘s roster agencies like Lowe, Dentsu and Publicis Capital were called to pitch for the business last month.
Said Maruti Suzuki chief general manager marketing, Shashank Shrivastava, “Dentsu has won the creative mandate for Maruti Kizashi while the media duties will be handled by Lintas Media Group. We are expecting the launch of Kizashi in March next. The account size cannot be determined right now.”
Though the price of the car hasn‘t been decided as yet, however industry experts say that the car would be priced in the region of Rs 10-12 lakh.
Maruti had displayed the production model of the sports sedan at the Auto Expo held in Delhi this year. Suzuki Kizashi is currently sold in the US and Japan by Suzuki, the Japanese auto major and parent company of Maruti India.
With the launch of this car, Maruti Suzuki will be making its foray into the luxury sedan segment and by offering more features for the price of a Honda Civic, Maruti expects a good response for Kizashi.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
