MAM
Dentsu appoints Saagar Sethi to lead Amplifi in India
Mumbai: Dentsu India appointed Saagar Sethi as the president of its supply side management platform, Amplifi. Saagar stepped into the role in April 2022, as part of the increased media leadership roster across Dentsu India.
In his new role, Saagar will lead the network’s investment management, media trading (media owner services and principal buying) and content (original partnerships & entertainment) businesses in India. He will also have responsibility for helping drive the continued growth of The Story Lab and Posterscope, two specialist agency units within Dentsu which focus on entertainment production and out of home (OOH) capabilities, respectively. Saagar will report to Divya Karani, media CEO, Dentsu – South Asia and work closely with the global Amplifi leadership to focus on creating truly sustainable values for Dentsu and its partners in India and across the globe.
Armed with 15 years of experience in transition management, Saagar’s appointment echoes Dentsu’s commitment to continually elevate its growth trajectory across markets. The network’s rapid transformation ensures it offers long-term sustainable growth to clients via distinctive, integrated capabilities in an environment which is forever changing.
Prior to this, Saagar was the head of indirect procurement in LG Electronics India, where he played an instrumental role in successfully handling diversified, complex and companywide transformation projects, nationally and internationally. He has also participated in organizational design, transitioning and change management journeys for leading brands like LG Electronics and Ernst & Young.
Commenting on the appointment, Divya Karani said, “We are excited to have Saagar join our management team as we consolidate and prepare for the next stage of growth. In today’s increasingly complex media market, the experience he brings to the table will help us increase our client delivery skills in India.”
Saagar added, “I have always been passionate about media. The timing of this opportunity could not have been better. This role complements my transformation experience and passion. I am committed to creating synergies and incremental value for all our clients, stakeholders, and partners, underpinned by the need of driving compliance and transparency. Truly, it is an exciting time to be at Dentsu India.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
