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Dentsu APAC elevates Ted Lim as chief creative officer
MUMBAI: Dentsu Aegis Network has promoted Ted Lim to chief creative officer of Dentsu Asia Pacific excluding Japan. Prior to this, Lim led Dentsu’s creative offering for Southeast Asia.
Dentsu Asia Pacific (ex Japan) CEO Rohit Ohri said, “Ted has done a great job in building a culture of creativity and innovation in Southeast Asia and will now will bring those skills to an even bigger job across the region. I look forward to working closely with Ted to bring to life Dentsu’s core proposition of Good Innovation outside Japan and in the process, build and enhance our company’s creative reputation.”
Previously, Lim was executive creative director and deputy chairman at Naga DDB Malaysia and chief creative officer at Leo Burnett Singapore before joining Dentsu in 2013.
Lim, who will now work with over 20 offices across 10 countries, said, “Fortune follows fame. Do work that makes our clients and their brands famous, and money will follow.”
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
