MAM
Dentsu Aegis Network’s Vivek Bhargava adds one more feather to his cap!
Mumbai, 13 March 2019:Vivek Bhargava, CEO, Dentsu Aegis Network (DAN) Performance Group, has had a fantastic start to the year 2019 with his team Flying Falcon winning the top spot in the Mumbai Games.
The tournament, presented by SportzConsult that aims to bring together the people of Mumbai to give them a chance to play, is touted to be the world’s first city level franchise-based, multi-aged sports extravaganza.
Flying Falcon, co-owned by Vivek Bhargava and Rohan Timblo, CEO at PitchVision, secured the top position in the Elite Cup of Mumbai Games after beating 7 teams. The Elite group comprised the top 200 players in Maharashtra,which were bought by the different franchises at the Elite Player Auction. The Elite division had both male and female players in the sports of basketball, football, TT, tennis, carrom, badminton and chess.
Commenting on the win, Vivek Bhargava, CEO, DAN Performance Group and co-owner of Flying Falcon said, “I believe that one needs to follow his or her passion – be it work, personal or both. I run a successful business but that has never stopped me from realising and living my other passions. Such events help people – like me too, to participate and live the dream. Hope to see many more wins with my brilliant team. We at Flying Falcons are proud to win the inaugural Elite Championship.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
