MAM
Dentsu Aegis Networks launch Data Sciences India; elevates Gautam Mehra
MUMBAI: Dentsu Aegis Network (DAN) has announced the launch of Data Sciences in India to help clients and marketers understand and predict the influences of human behaviour on media and advertising. This unit has been designed to effectively catalyse the decryption and interpretation of the overwhelming amount of data that agencies within the Dentsu Aegis Network explore and exploit every single day to drive efficiencies for its clients.
Led by DAN chief data officer Gautam Mehra along with iProspect India CEO Vivek Bhargava, the division houses have a capable team of economists, statisticians and computer scientists. Prior to this, Mehra was iProspect vice president social media.
The team will come up with data driven solutions to solve complex problem of clients, help effective data management within the group and that of the client and will work with all the network companies to bring data, analytics and technology together to provide business intelligence at the click of a button.
DAN chairman and CEO South Asia, Posterscope chairman and MKTG Asia Pacific Ashish Bhasin said, “In order to take a leadership position in managing the ever-growing Data requirements for our clients, we have invested in a team of experts, led by Gautam, who will use technology to bring Data and Analytics together. We want to invest ahead of the curve as leaders in the Digital Marketing services to ensure that Dentsu Aegis Network clients in India get the best-in-class Data Management solutions, of a world standard. Vivek Bhargava will be the executive sponsor for the team and this will help us further strengthen our position in Digital Marketing services.”
He added, “With Gautam and the team, we are welcoming the avenues of smarter marketing by not just providing our clients with data, but also giving them tools that can help them make better business decisions.”
Bhargava added, “Data rests at the centre of all brand marketing in modern times. The new-age marketer keenly studies customer action and envisions disruptive products and campaign communication in accordance. It was a no-brainer therefore that as a network that leads in digital capabilities, we had to own a data division that adds immense value to our client campaigns across categories, in-turn boosting business achievements. This is definitely a sign of exciting times ahead.”
Mehra said, “Digital plays a critical role in the evolution of marketing. Data is being generated everywhere, that too volumes and volumes of it. The first challenge was to measure and collect it. The second obstacle to store data, which resulted in concepts like the cloud. And the third hurdle was to analyse and fructify it. And that’s where the need for a data team came into place. At Dentsu Aegis Network, we believe that data is a multiplier, not just a layer and needs to be analysed in milliseconds. Our Data labs consist of contemporary propriety tools that will positively provide effective and practical solutions to clients. I’m thrilled to be given this unique opportunity and certain that the data division will see great success.”
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Naveen Kokkanti promoted to director – devOps at Nasdaq
Tech leader steps up to steer innovation and modernise systems
BENGALURU: Naveen Kokkanti has been elevated to director – devOps at Nasdaq, marking a defining moment in his 14 year journey through the fast evolving world of digital transformation.
Based in Bengaluru, Kokkanti moves into the role after a short but impactful stint as lead devOps engineer at the global exchange operator. In his new position, he will focus on driving innovation, sharpening operational efficiency and reinforcing the organisation’s technology backbone.
For Kokkanti, the promotion reflects more than a change in title. It crowns over a decade of building, migrating and modernising enterprise systems across some of the biggest names in technology and consulting.
Before joining Nasdaq in 2025, he spent four years at Deloitte Consulting as senior consultant, where he worked extensively on large scale cloud and data transformations. His work ranged from migrating legacy data applications to AWS and implementing unity catalog governance frameworks, to designing multi cloud Databricks lakehouse strategies. He was also part of Deloitte’s Databricks alliance core team, contributing to go to market initiatives and publishing technical whitepapers on migration and architecture best practices.
Earlier roles at Virtusa and Infosys saw him lead cloud migrations, design secure infrastructure environments and manage enterprise grade AWS ecosystems. At Infosys, he led a team of engineers while overseeing everything from VPC architecture and IAM policies to disaster recovery, security hardening and cost optimisation.
His career began with hands on infrastructure and support roles at Micro Focus, Cerner Corporation and Dell Technologies, where he developed a strong foundation in systems engineering, virtualisation and enterprise IT operations.
Across roles, a consistent theme emerges. Kokkanti thrives at the intersection of cloud, data and governance. From Terraform and AWS to Databricks and enterprise devOps frameworks, his skillset reflects the growing demand for leaders who can translate complex infrastructure into scalable, secure and business ready platforms.
At Nasdaq, that blend of technical depth and leadership experience is set to play a key role as the organisation continues to evolve its global technology infrastructure. For Kokkanti, the promotion is not just about moving up. It is about building forward.
