MAM
Dentsu Aegis Network promotes Suresh Mohankumar
MUMBAI: Dentsu Aegis Network has promoted Suresh Mohankumar as Dentsu Communications president planning, with the aim of adding impetus to the planning acumen of the organisation.
In his new role, Mohankumar will chair the planning council of DBA India. He will also build and lead Dentsu Webchutney’s planning capabilities in the South.
Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin said, “Suresh is brilliant in strategic planning and has played an important role in building several high profile brands. With his vast experience and knowledge of our business, I am sure he will be able to take our planning abilities to a new height.”
DCPL CEO Simi Sabhaney added, “Suresh has all the key ingredients one seeks in a planning partner. He is disciplined, courageous, passionate and accountable. He builds magic on a bedrock of sound logic. I wish him the very best in his new role.”
Dentsu Asia Pacific CEO Rohit Ohri said, “Suresh is an intuitive strategic planner and has contributed solidly towards brand building work for many a client. I’m confident that with his rich experience and deep understanding of our business, he will be able to take the planning capabilities of the group to newer heights.”
Mohankumar started his career in account management with RK Swamy/BBDO in Chennai. Over the next seven years he worked with Contract and Lowe in Bangalore. He switched to account planning in 2000 when he moved to Mudra Chennai. As a strategic planner, he then worked with Contract and JWT in Chennai.
“I am really excited about this new assignment; it is a great opportunity to bring alive Dentsu’s vision of ‘Borderless Engagement’ with every project that we work on,” said Mohankumar.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
