MAM
Demand remains stable for Godrej Consumer Products in Q3
NEW DELHI: Godrej Consumer Products has reported that demand trends in key categories remained stable in the quarter ended 31 December 2020.
In India, the company expects to deliver a second consecutive quarter of close to low double-digit sales growth, driven by higher than mid-single digit volume growth. This is led by soaps, which is expected to deliver strong mid-teen growth. Following a sharp recovery, hair colours is also expected to deliver mid-teen growth. Household insecticides seem likely to deliver close to high single-digit growth.
“We continue the robust scale up of our personal and home hygiene category,” the consumer goods maker said in a statement.
Indonesia is expected to register a very marginal decline in constant currency sales. This is impacted by challenging macroeconomic variables, a gradual recovery in the air fresheners category, and high competitive intensity in the wet wipes category.
In Africa, USA, and the Middle East, growth momentum continued and the company may deliver high teen constant currency sales growth, a second consecutive quarter of double digit sales growth.
It expects sales growth in Latin America business to remain strong in constant currency terms. Godrej’s SAARC business has also continued to deliver healthy sales growth.
“At a consolidated level, we continue to leverage our category and geographic portfolio well, and expect to deliver a second consecutive quarter of close to low double-digit sales growth,” the company added.
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
