Brands
Delhivery delivers the goods in 15 minutes flat
MUMBAI: Speed demons, rejoice. Delhivery, India’s largest fully integrated logistics provider, is bringing its 15-minute pickup service to Mumbai and Hyderabad, promising to whisk parcels across town faster than you can say “stuck in traffic.”
The company launched its on-demand intracity service via the Delhivery Direct app on 15 December, targeting small businesses, direct-to-consumer brands, and individuals who need something delivered yesterday—or at least within the hour. Customers can summon two-wheelers for smaller parcels or upgrade to three and four-wheelers when the load gets hefty.
“We are thrilled to expand Delhivery Direct’s local on-demand service to Mumbai and Hyderabad, bringing our fast, affordable, and reliable intracity logistics to two more major markets,” said Delhivery head of intracity business Nikhil Vij. The launch brings the company’s footprint to five key cities, including Delhi-NCR, Bengaluru, and Ahmedabad.
The service offers real-time tracking across commercial and residential hubs in both cities. The app, available on Google Play and Apple’s App Store, also handles intercity shipments to over 18,850 pin codes nationwide—though presumably those take longer than 15 minutes.
Since its inception, Delhivery has fulfilled over four billion shipments and serves more than 48,000 customers. With India’s e-commerce market booming and everyone wanting everything now, the company is clearly betting that faster is better. Whether Mumbai’s notorious traffic will cooperate with that 15-minute promise is another matter entirely.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
