Brands
Delhi’s Loya Qissa welcomes Mexico’s Aruba bar takeover
MUMBAI: When Delhi’s iconic Loya says “cheers” it does so with stories. Its much-loved bar takeover series, Qissa, is back. This time shaking things up with a spirited cross-continental collaboration.
Flying in from Tijuana, Mexico, the celebrated Aruba day drink bar, ranked No. 22 in North America’s 50 best bars 2025, is stepping behind Loya’s counter. At the helm is Frida González, Aruba’s co-owner and one of the brightest forces in Baja California’s cocktail culture.
González is known for crafting ingredient-forward drinks that are as vibrant as they are honest, championing a style that feels playful yet deeply rooted in Mexico’s northwest coast. Under her watch, the takeover promises a sun-drenched menu echoing Aruba’s signature ‘daytime conviviality’: fresh, bold, and layered with Baja narratives.
Think zesty pours brimming with Mexican flavours, inventive techniques, and a dash of storytelling, all served against Loya’s backdrop of north Indian artistry and flavour.
After its showcase at Loya, Taj Palace, New Delhi, this edition of Qissa won’t stop there. The collaboration will pack its shakers and journey to Mumbai’s The Taj Mahal Palace, and Bengaluru’s Taj West End carrying a dialogue of craft and culture across three cities.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
