Brands
Del Monte makes olive oil more affordable than ever before
NEW DELHI: Olive oil is considered one of the healthiest oil types and has therefore commanded a premium on price. But not anymore as Del Monte, a popular brand within the olive oil segment, has launched a special 1 litre pouch pack priced at Rs 250 only, thereby making this healthy oil affordable like never before.
The move is surely expected to disrupt the Rs 40,000 crore edible oil market in the country, considering that price has been reported to be the single biggest barrier which has prevented families from shifting to olive oil. The pack has already hit the markets in Delhi-NCR, Bengaluru, Chennai, Mumbai, Hyderabad, Punjab and is available on leading e-commerce platforms as well.
The new pack carries a special variety of olive oil called Olive Pomace Oil, which is imported directly from Europe and was only available in bottles at a premium, here in India until now. Olive Pomace Oil is known to have zero cholesterol with no trans-fats, and instead carries high good fats (MUFA/PUFA) and anti-oxidants. It is considered ideal for deep frying apart from everyday Indian cooking.
“We have always given highest priority to quality and healthy options while bringing products to the market. This is the first ever affordable pack launch for Olive Pomace Oil in India. Home consumption during the lockdown has gone up tremendously and the new affordable pack will further drive the growth in this segment,” said FieldFresh Foods Pvt Ltd CEO Yogesh Bellani.
This new affordable pack of olive oil from Del Monte has been rolled out after a thorough research which clearly highlighted that Indian consumers have become more health conscious than ever before and are keen on adopting a healthy cooking oil.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
