AD Agencies
Deepa Jatkar to head WPP’s OpenDoor – the special servicing unit for Amazon
MUMBAI: When you win a premium media planning and buying account such as Amazon, you put your best foot behind it don’t you?
That’s what ad agency WPP’s has done by setting up OpenDoor, WPP’s dedicated global client practice for Amazon, providing custom-built teams around a client’s specific needs and challenges and easy access to the right capabilities.
WPP has chosen WaveMaker’s chief growth officer Deepa Jatkar to head OpenDoor in India.
A hardcore media and tech person, Deepa has had well-rounded 20 years of agency experience. She began her career working at McCann (May 2000-May 2002, media planner); Mindshare (June 2002 to Sep 20024, media planning manager); Omnicom group (Dec 2004 to Nov 2006, media planning manager -Associate director); MediaCom (Apr 2008 -June 2016 -Biz grp head, biz dir, sr biz dir, gen manager); Meta (Jul2016-Aug 2022, manager global biz group -agency vertical) and Wavemaker (Apr 2023-Jan 2025, chief growth officer. She’s got great academic credentials as well – a BA in psychology, a PGDM, and a masters in communication studies.
Deepa will be putting a crack team in place to service Amazon. No surprises there, Amazon’s guesstimated to bill around $20 billion globally; WPP is handling APAC and EMEA; Omnicom, the Americas.
“Here’s to building winning teams and driving meaningful impact.,” said Deepa on linkedin. “With over 20 years of experience leading business strategy, my career has been driven by a focus on delivering meaningful, scalable, and sustainable impact through winning media strategies. Looking forward to continue the streak at OpenDoor.”
AD Agencies
Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
