Ad Campaigns
Deciml’s successful campaign generates record-breaking results
Mumbai: Deciml, a new-age spare change investment app for young Indians, announces the unprecedented success of its recent campaign, which has exceeded all expectations and achieved remarkable outcomes. With an innovative approach and content, Deciml has had quite an impact on the market landscape.
The campaign featured Zakir Khan, Suhani Shah, Ranveer Allahbadia, Bhuvan Bam, Varun Thakur, Prafull Billore, Vaibhav Sisinty, Raj Shamani, Dr. Sid Warrier, and Rohit Raj, and aimed to spread awareness about Deciml and the concept of round-up investing. Influencers featured in the campaign are also investors in the company. Zakir Khan, Suhani Shah, and Varun Thakur are exclusively managed by OML Entertainment Pvt Ltd.
The creative agency that has conceptualized and written the campaign is Bare Bones Collective. Writers include Girish Narayandass, Anuya Jakatdar, and Sainee Raj.
Key highlights of the campaign Include:
· Unparalleled Growth: The campaign propelled Deciml to extraordinary new heights. During the campaign, Deciml saw 2X growth in activation rates and a 66% decline in user acquisition cost.
· Industry Recognition: The campaign garnered significant industry recognition, with several industry experts and top voices lauding the story, idea and execution of the campaign, and the concept of Deciml. The campaign garnered a total reach of 12.8 million and an engagement of 1.4 Million over 5 days.
· Furthermore, each campaign video received a phenomenal response from the audience, with the finale video featuring Bhuvan Bam and Rohit Raj crossing 1 million views within the first 5 hours of posting.
Deciml CEO and founder Satyajeet Kunjeer expressed his gratitude and stated, “I’m deeply appreciative of the efforts put forth by the team, and extremely grateful to the Influesters for being so actively involved despite their tight schedules. The success of this campaign would not have been possible without every associated person going above and beyond. As a team, we’re proud of what we’ve achieved and excited about all the great things to come.”
Bare Bones Collective co-founder Girish Narayandass explained the thinking behind creating the campaign, “Deciml came to us with the brief of crafting a creator-led campaign. When they told us that these creators are already stakeholders in the company, we realised that our communication lay in the product truth itself – an app so good, that you can’t help but become a part of its growth story. And thus, The Influester Campaign was born.”
Looking ahead, Deciml remains committed to working in tandem with industry and user expectations to continue adding value to the ever-evolving investing ecosystem and making it less daunting, and more accessible for young Indians.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
