Brands
Decathlon teams up with Myntra for wider sportswear reach
Mumbai: Decathlon the sports products brand, announces a association with Myntra. The association will make Decathlon’s premium range of sportswear, footwear, accessories, and more accessible in tier 1, 2 & 3 cities, covering nearly 98 per cent of the Myntra’s serviceable pin codes, with a strong focus on growing sports markets like Northeast, India.
As specialised sportswear and athleisure continue to grow in demand, Myntra’s customer first approach and widespread reach, will power Decathlon’s mission of providing an enhanced and integrated shopping journey that seamlessly blends physical and online shopping experiences.
From sports apparel such as t-shirts, shorts, jackets, and leggings to sports shoes, backpacks, and many more sports essentials covering more than 40 sports like hiking, trekking, fitness, training, swimming, surfing, badminton, tennis, football, basketball, running among others, the availability of Decathlon’s products on Myntra will ensure customers from metros to the remotest corners of India have high-quality sports essentials at their fingertips.
“We are thrilled to announce our strategic association with Myntra as this a significant step in enhancing our e-commerce presence and also represents our efforts to reach a much larger audience across India,” said Decathlon India CEO Sankar Chatterjee. “Myntra’s wide network presence and huge base of premium customers will enable us to showcase our diverse range of sports and fitness products to millions of shoppers, allowing us to inspire more individuals to embrace an active lifestyle and stay true to our purpose of moving people through the wonders of sports in India.”
Further commenting on this announcement, Myntra chief business officer Sharon Pais said “Our latest association with Decathlon will synergise to make a wide array of sports products more accessible to those seeking to nurture their passion for fitness as well as specialised sports. With a strong focus on emerging regions that earlier did not have such access for their sport of interest , this collaboration underscores our commitment to supporting brands on a mission propelling active lifestyle and fitness adoption in the country.”
As Decathlon looks to provide greater access to sports, Myntra’s emphasis on a seamless shopping experience, coupled with its strong footprint in fashion and lifestyle, makes it the ideal platform for Decathlon’s entry into this new digital frontier. Decathlon’s alignment with Myntra will not only increase the brand’s visibility but also provide a quicker, more reliable service to customers across India.
To build excitement around this launch, Decathlon’s Myntra store will enjoy prime visibility on the app throughout the launch period. Additionally, Decathlon will drive engagement through targeted social media campaigns across social media channels to reach a wider audience.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
