MAM
Decathlon scores big for Women’s Day with ‘Play Your Own Way’ campaign
MUMBAI: Who says an athlete must fit a mould? This International Women’s Day, Decathlon is shattering stereotypes with the third edition of its Play Your Own Way campaign, a bold call for women to embrace movement on their own terms, without rules, labels, or limitations.
The campaign delivers a powerful message saying that sport doesn’t define athletes by gender, it defines them by grit, passion, and the will to push forward. Whether sprinting, swimming, stretching, or scaling new heights, every woman who moves is an athlete, plain and simple. The centrepiece of the initiative is an inspiring film showcasing women owning their space in sport like running, lifting, and leaping without constraints, proving that the real game-changer is mindset, not muscle.
Decathlon India CEO Sankar Chatterjee stated, “‘Play Your Own Way’ isn’t just a campaign; it’s a movement. We want every woman to feel seen, heard, and empowered in sports and beyond. Alongside this, our internal initiative HeroesofDecathlon celebrates the incredible women who lead our teams and inspire us daily.”
Decathlon’s commitment to inclusivity extends beyond the campaign. The brand recently earned the prestigious EDGE Move Certification for gender equality, making it the first sports brand to achieve this milestone. With fair pay practices, equitable opportunities, and a culture that champions diversity, Decathlon continues to set the gold standard for inclusivity.
As Play Your Own Way rolls out across platforms, the message is clear this Women’s Day, it’s time to play, move, and break the rules that never should have existed in the first place!
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
