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Debrup Ghosh appointed director, premium sports at JioStar

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MUMBAI: Mumbai has a new sports power broker. Debrup Ghosh has been appointed director, premium sports at JioStar, a move that neatly caps a career spent turning audiences into revenue and strategy into scale.

In his new role, Ghosh will be responsible for driving revenue growth and forging high value partnerships across JioStar’s sports portfolio. In simple terms, he will help ensure that premium sport not only thrills fans but also delivers serious business impact.

Ghosh arrives at JioStar with a résumé that reads like a tour of India’s digital and enterprise economy. Most recently, he spent nearly five years at Myntra, where he rose from deputy director to associate director of monetisation. There, he worked at the sharp end of commerce, balancing brand ambitions, platform scale and the ever shifting tastes of online consumers.

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Before Myntra, Ghosh cut his teeth in monetisation roles at ByteDance, where he was part of the team navigating the high velocity world of short form digital content and advertising. He also held senior leadership positions at IndiaMART InterMESH, advising large brands on digital strategy and enterprise solutions, and managing CXO level relationships with a consultative, numbers led approach.

Earlier in his career, Ghosh spent close to five years at Airtel Business, handling strategic accounts and large deals across connectivity, data centres, cybersecurity and enterprise services. Even further back, stints at Legrand and Godrej Appliances gave him a solid grounding in sales, operations and the realities of India’s vast and varied markets.

That mix of consumer, digital, enterprise and now sports makes his appointment particularly timely. As sports consumption shifts rapidly across screens, formats and price points, monetisation has become as much an art as a science. JioStar is betting that Ghosh’s experience across fashion, content, B2B and big tech will translate smoothly to stadiums, streams and sponsorship decks.

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For Ghosh, the move marks a clear step into the spotlight. For JioStar, it signals intent. Premium sport, after all, is no longer just about the game. It is about how well you sell the story around it.

 

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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