MAM
Debmalya Sen plugs into power as new IESA president amid green tech charge
MUMBAI: India’s clean energy movement just got a serious upgrade. The India Energy Storage Alliance (IESA) named Debmalya Sen as its new president, handing the reins to a man who knows his way around everything from green hydrogen to giga factories. With his appointment now official, IESA is doubling down on its mission to turn India into a global powerhouse for clean tech, storage solutions, and e-mobility innovation.
And let’s just say: this isn’t Sen’s first energy rodeo. The former India lead – advanced energy solutions at the World Economic Forum has been elbow-deep in the country’s energy transformation efforts, sparring with policy, partnering with ministries, and pushing for scalable, sustainable growth.
“With the increasing role of energy storage and clean technologies in achieving India’s net-zero goals, I look forward to driving innovation, policy support, and industry collaboration to accelerate the sector’s growth,” said Sen.
As president, Sen now spearheads strategic initiatives, high-voltage partnerships, and regulatory lobbying to expand the footprint of battery storage, green hydrogen, and smart mobility. Backed by a 180+ strong membership base, IESA has evolved into India’s largest industry alliance across cleantech, EVs, hydrogen, renewables, and microgrids. Founded by Customized Energy Solutions in 2012, the alliance has grown into a nerve centre for energy innovation.
“His experience in battery storage, grid modernisation, and green hydrogen development will strengthen IESA’s mission to create a sustainable and resilient energy future,” said Customized Energy Solutions India Pvt Ltd MD Vinayak Walimbe.
IESA has more tentacles than a clean-energy octopus. Its India Battery Manufacturing & Supply Chain Council (IBMSCC) focuses on localising the supply chain for India’s upcoming giga factories. Meanwhile, the India Electric Mobility Council (IEMC) zips ahead with R&D and clean transport manufacturing. The India Green Hydrogen Council (IGHC) and Stationary Energy Storage India (SESI) Council focus on R&D and deployment for industrial use and national grid resilience.
And that’s not all. The IESA Reuse & Recycling Council (IRRC) tackles end-of-life challenges with global best practices in battery recycling. The Startup and Innovation Initiative, meanwhile, scouts future disruptors in India and abroad looking to crack the market with breakthrough tech.
With Sen at the helm, expect less jargon and more joules.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
