MAM
Deal or dil Pankaj Tripathi says you’ll still drive off in a Hyundai
MUMBAI: What happens when your heart wants the features and your wallet loves the discounts? According to Hyundai Motor India Limited’s latest campaign, you win either way because “Listen to your Dil or the Deals. You will bring home a Hyundai!”
Featuring Hyundai’s new brand ambassador Pankaj Tripathi, the campaign is a delightful spin on the everyday car-buying dilemma. Set in a friendly neighbourhood and packed with Tripathi’s trademark wit, the TVC sees the actor cheekily flaunt his Hyundai Exter’s smart features, playfully questioning whether his neighbour’s car matches up or at the very least, came with better deals. Spoiler: it didn’t.
Backed by Hyundai’s core values of trust, innovation, and value, the campaign aims to connect with both the head and the heart. “It’s more than a tagline, it’s a celebration of Hyundai’s promise to offer feature-packed, reliable vehicles that delight customers,” said HMIL vertical head of marketing Virat Khullar. Launched well ahead of the festive season, the initiative strategically seeks to influence intent and early consideration in a crowded market.
The 360-degree campaign will hit TV, print, digital, and radio, and reach even deeper with regional TVCs in seven Indian languages Gujarati, Marathi, Bengali, Kannada, Malayalam, Tamil, and Telugu.
While the humour keeps things light, the message is serious: whether you’re wooed by your dil or lured by a great deal, a Hyundai is always the right choice. Because behind every Hyundai is not just an engine but a promise of care, technology, and trust that goes the distance.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
