Brands
DDB MudraMax throws India’s first ever voters party
MUMBAI: While Mumbai voted on 24 April, DDB MudraMax and Thincquisitive Foundation celebrated democracy, by hosting India’s first ever Voters Party at Hard Rock Cafe, Andheri, Mumbai.
Being a Voters party, only people who had voted, by showing proof of the Black Dot, could enter. The hosts screened the IPL match and this was followed by live performances by Anushka Manchanda, Spud in the Box and Vasuda Sharma.
Operation Black Dots objective was to bring a shift in the way politics is looked at in India and by making it more engaging and inclusive. Open hangout sessions were held, at regular intervals with eminent political leaders, journalists and economists such as Priya Dutt, Ajit Ranade, Aarthi Saathe, Mahrukh Inayet, Sanjay Jha, Milind Deora, Laxmi Narayan Tripathi, where a various number of topics were discussed such as Section 377, Political Ideologies, Money spent on political campaigns etc.
The team also got the youth interested and tuned in, by visiting most colleges across Mumbai, and helping students get their voters id and also answer all queries they had regarding any subject. Apart from this, Vishal Dadlani, Purab Kohli, VJ Jose and Anushka Manchanda were roped in to spread the word and get as many youngsters to vote by tweeting and posting messages about #OBDIndia on their Twitter and Facebook pages.
On 23 April, Tata Nano Twist helped promote the initiative by supplying six cars and four bikes that went all around the city, encouraging people to vote, the next day. The team also took to outdoor for the final leg, by asking Sachin Tendulkar and Shah Rukh Khan where they’re going to be on voting day.
Commenting on the success of the campaign, Operation Black Dot founder and DDB Mudra Group chief youth marketer Samyak Chakrabarty said, “Thorough this campaign, not only is this an incentive for the disinterested voters to go out and vote, but is an excellent way for them to celebrate their vote and consequently democracy. From getting MPs on bean bags to breaking down complex political concepts into quick fun videos, we did it all to ensure our TG finds such discourse interesting and engaging. Our team of 100+ volunteers who were mainly students themselves did a great job in engaging their peer groups for this cause.”
Brands
Philips Avent appoints Yami Gautam Dhar as brand ambassador
New campaign urges parents to choose science-backed sterilization over traditional boiling.
MUMBAI: Indian parents have long believed that boiling baby bottles keeps germs at bay, but Philips Avent is gently suggesting it’s time to turn up the heat on that tradition with science. Philips has launched a new campaign highlighting the importance of sterilization in infant care, positioning its Philips Avent Sterilizer as a more effective solution than the age-old practice of boiling. The campaign, which also announces acclaimed actor and new mother Yami Gautam Dhar as the brand ambassador for Philips Avent in India, draws on a powerful cultural insight: the deep-rooted Indian tradition of protecting children from the evil eye (nazar).
The film cleverly connects familiar customs such as using salt, chillies, applying a black tika, or evil eye bracelets with modern parenting realities. While these traditions offer emotional comfort, the campaign gently points out that they may not be enough to protect against germs and infections. Backed by a recent survey, Philips claims the Avent Sterilizer delivers up to 2X better germ protection compared to boiling, along with fewer reported illness episodes among infants.
Philips Personal Health, Country Head Shukla said many parents still rely on boiling without realising the difference in effectiveness. “Our survey findings indicate fewer reported infant illness episodes in homes using the Philips Avent Sterilizer. With this campaign, we want to empower parents with knowledge and solutions that combine science with care,” he noted.
Welcoming Yami Gautam Dhar, Shukla added that as a new mother herself, she brings authenticity and relatability to the message, balancing trusted traditions with informed choices.
Yami Gautam Dhar said motherhood makes every decision feel significant. “Learning about proper sterilization was an important part of my journey. The Philips Avent Sterilizer offers up to 2x better germ protection compared to boiling, making everyday baby care safer and easier. I’m proud to partner with a brand that supports parents in making informed choices.”
The Philips Avent Sterilizer is available across leading e-commerce and quick commerce platforms including Amazon and Firstcry, major baby care retailers, and select electronics stores across India.
In a country where protecting little ones is both a cultural duty and a daily ritual, Philips Avent is serving up a modern twist: keep the love, add the science because when it comes to germs, a little extra protection can go a long way.
