MAM
DDB MudraMax is the sole agency on Jyothy Lab media biz
MUMBAI: DDB MudraMax has been appointed the sole media planning and buying partner for Jyothy Laboratories Limited (JLL). Till now, DDB MudraMax was the planning partner while IPG‘s BPN was responsible for the media buying and implementation across all brands of Jyothy Lab brands.
The consolidation will be effective from March 2013. The company‘s media planning and buying portfolio is pegged to be in the vicinity of Rs one billion.
JLL CEO Raghunandan said, “Our belief is that consolidation with one agency partner will enable us to maximise efficiencies and effectiveness of our marketing investments. Basis our experience with DDB MudraMax and their potential to offer end to end solutions, we have decided to put all our eggs into one basket. We are confident that they will do their job well.”
JLL director Jyothy added, “DDB MudraMax team demonstrates passion and high energy levels and we wish to see it further enhanced.”
DDB MudraMax Media president Sathyamurthy NP said, “It is always a delight to work with the JLL team and we are glad they have reaffirmed their confidence in DDB MudraMax, through this consolidation. JLL is poised to further fortify their brands in the next few years and we are glad to be their partners in this challenging and exciting journey. We are ready to roll and I am sure that you will see some great work from the team.”
DDB Mudra Group COO Pratap Bose said, “My brief to the team is simple – deliver & demonstrate, once again, that we are a formidable force to reckon with.”
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
