MAM
DDB Mudra wins Itz Cash creative mandate
MUMBAI: DDB Mudra has won the creative mandate for Itz Cash, post a multi-agency pitch.
The account size is pegged at around Rs 200 million.
There is no incumbent on the account. DDB Mudra Group chairman and CCO Sonal Dabral said, “It’s always exciting to partner a client and work on a brand that believes in innovative thinking and open to doing things in a refreshing way. Itz Cash is exactly that. Innovation is at the heart of this brand and we’re looking forward to creating some breakthrough work on it.”
DDB Mudra Group president Rajiv Sabnis said, “Itz Cash is an exciting brand that has embarked on a journey of becoming a premier & innovative pre-paid payment solution company. Navin Surya and his team have decided to engage DDB Mudra in their ambitious growth plans and their vision of building a world-class consumer facing brand in the multi-service, pre-paid solutions domain. It gives us the unique opportunity to build a consumer brand in a category that is relatively nascent in India. It looks like a fast-paced and exciting road ahead.”
Itz Cash managing director Naveen Surya said, “We are proud to partner with DDB Mudra and are looking forward to a long, exciting and committed relationship with the Group.”
Itz Cash Card Ltd, part of the Essel Group, was established in 2006. Itz Cash initiated the concept of prepaid payment solutions to the Indian consumer and various business entities.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
