Account
DDB Mudra West wins creative duties for Sintex
MUMBAI: DDB Mudra West has won the creative duties for Sintex Industries. The account will be handled by one of DDB Mudra West’s offices in Ahmedabad.
Sintex – Plastics Division, CEO Sanjib Roy said, “We chose DDB Mudra because of their exceptional strategic demonstration and proven creative prowess. We certainly believe that this partnership will help take brand Sintex to newer heights of glory.”
Sintex Industries has a strong presence in the European, American, African and Asian markets including countries like France, Germany and USA. It is primarily in manufacturing textiles and plastic products. Its manufacturing includes a wide range of plastic products including prefabricated structures, industrial custom moulding products, monolithic constructions and water storage tanks. In the textile segment, the company focuses on niche segment specializing in men’s shirting.
Sintex’s green products include Rainwater Harvesting System for Drinking Water, Decentralized Wastewater Treatment System (PWTS), Solar Cookers, Biogas Plants, Sandwich Panels and uPVC / PVC Windows.
“Sintex is an iconic brand in India. The brand has today gone beyond the water storage tanks that retail consumers knew it for. The business now encompasses water treatment systems, biogas plants, pre-fabricated structures, uPVC windows and PVC sandwich panels, underground fuel storage tanks, false ceilings, kitchen cabinets, electrical meter and junction boxes, industrial products among other innovative offerings. The endeavour will be to make retail and industrial customers aware of the diversified indigenous innovations that Sintex offers today. We hope to partner the next phase of this journey while retaining the iconic status that this brand has earned over the years,” stated DDB Mudra Group executive director and DDB Mudra West president Rajiv Sabnis.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
