MAM
DDB Mudra West appoints Ferzad Variyava as group CD
MUMBAI: DDB Mudra has announced the appointment of Ferzad Variyava as group creative director, DDB Mudra West. Variyava will be based out of the agency’s office in Mumbai.
DDB Mudra West creative head Rahul Mathew said, “Over the last few months, we’ve been rebuilding our creative force here at DDB Mudra West. And Ferzad is yet another stride in that direction. I have always admired his craft as a writer and am sure he’s going to raise the standard, on many counts, for all of us.”
Variyava joins DDB Mudra West from L&K Saatchi & Saatchi, where he worked as executive creative director. With over 13 years of experience, Ferzad has worked on household blue chip brands in banking, media, FMCG, beauty, personal care, travel and telecommunications. With a history of partnering new business wins, he has been mentored by industry legends in senior client and agency relationship management.
Variyava said, “I am absolutely thrilled to be working with Rahul Mathew and Sonal Dabral. I have always been a fan of work and culture of DDB Mudra and I feel privileged to be a part of this team.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
