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DDB Mudra Group wins IMC mandate for MMTC-PAMP
NEW DELHI: DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, India’s top refiner of gold, and other precious metals. As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal Worldwide, while media planning for the brand will be managed by OMD MudraMax. Public relations for MMTC-PAMP will be managed by FleishmanHillard.
An industry leader in the B2B space, the forward-looking communication strategy will help establish MMTC-PAMP as a B2C brand by setting up a digital ecosystem that provides a responsible, trustworthy gold and silver purchase journey to the end consumer. This plan will include a widespread consumer awareness initiative, setting up an e-commerce platform for gold purchases, trading and positioning MMTC-PAMP as every Indian’s trusted gold provider.
MMTC-PAMP MD & CEO Vikas Singh said, “We are delighted to have DDB Mudra Group on board as our integrated communication partner. We were impressed by their thought process and strategic vision for MMTC-PAMP and have confidence in the team as we chart out new territories and expand our horizon for the next future growth. MMTC-PAMP is deeply committed to the Indian market and will continue to deliver rich consumer offerings through product innovation and comprehensive customer understanding.”
DDB Mudra Group digital head – North Vishal Mehra said, “Indians have a strong emotional connect to gold. We use it as an investment, we use it for weddings and all other auspicious occasions. Taking this fundamental understanding and using our expertise to create meaningful engagements across all consumer touchpoints is an exciting challenge for us. This is beyond a typical communication mandate, focusing on brand and business growth. We are thankful to the MMTC-PAMP team for the confidence they have in our strategic thinking, creativity, and ability to deliver at scale. And this win is a testament to the collaborative spirit of people and expertise across our group.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
