MAM
DDB Mudra Group names Anurag Bansal as CFO
MUMBAI: DDB Mudra Group has announced Anurag Bansal as chief financial officer (CFO) of the group, effective 1 January.
Bansal takes over from Dilipkumar Upadhyaya who has stepped down after 26 years with the group. Upadhyaya will however continue to be a consultant with the group.
In his new role, Bansal will oversee the finance, legal & commercial and information technology functions of all entities under the group, in addition to heading the financial integration of the DDB Mudra Group with Omnicom Group.
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With over 16 years of experience Bansal said, “I am very excited to step in to the role of the group CFO. The CFO of today is very different from the CFO of even a decade ago. The CFO’s role today goes beyond the mere accuracy of numbers. Apart from implementing a robust process for financial information, compliance and corporate governance, together with a high level of risk assessment, he is required to have a more sophisticated understanding of all areas of the business and its operations. The journey for me has just begun and I look forward to some challenging yet exciting times ahead!”
He is also a trustee of the Mudra Foundation for Communications Research and Education.
On the appointment, DDB Mudra Group CEO and MD Madhukar Kamath said, “Anurag, in the short span of six years with us, has grown tremendously within the DDB Mudra Group. Apart from his professional capability and competence, I truly admire his energy, enthusiasm and leadership qualities. I am glad to have him partner me in our next phase of growth.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
