MAM
DDB Mudra Group makes senior appointments
MUMBAI: The DDB Mudra Group has appointed 22feet Tribal Worldwide MD Vineet Gupta as its chief digital officer and, its planning head Aditya Kanthy as chief strategy officer. Gupta and Kanthy will be reporting directly to Group CEO & MD Madhukar Kamath.
Also joining DDB Mudra Group is an industry veteran and OOH specialist, Gour Gupta. He takes over DDB MudraMax’s portfolio of OOH, Events and Experiential as its CEO. Gupta will also be an Executive Director of the DDB Mudra Group.
“In our endeavour to partner our clients towards profitable growth, we have observed that every aspect of the DDB Mudra Group’s work from brand building to promotions design, from developing media strategies to event management is being transformed. These appointments recognize the strategic importance of data and digital technologies to our business. Vineet and Aditya will now work with me alongside Sathyamurthy Namakkal, President, DDB MudraMax Media and my other senior colleagues to build the organization for a future where business results, data and digital are at the heart of creativity, strategy and execution.” said Kamath.
Quoting on his new role, Aditya Kanthy said, “Digital technologies are transforming every aspect of our client’s business from brand building to buying. I’m looking forward to help build the DDB Mudra Group for the future, where Data and Digital are at the heart of creativity and strategy. We’re already seeing glimpses of this in the composition, structure and work of our teams that are partnering J&J, Royal Enfield, VW, Future group, SAP and USL among others. As a Group, we are constantly exploring new ways of working together and learning new skills. It’s a massive opportunity and we’re ready to take it.”
Gupta, who will be taking up his new role as CDO, in addition to his existing position as 22feet Tribal Worldwide MD said, “Data & Digital offer tremendous growth opportunities for our own business and for our clients. I look forward to collaborating with teams across the DDB Mudra Group to help identify and strategically scale these opportunities. The DDB Mudra Group is well poised to offer a strong and differentiated point of view and I am excited.”
Gour Gupta said, “DDB Mudra Group is truly a well-diversified Marketing Services Group. The growth plans for the OOH, Events & Experiential businesses are both interesting and challenging. In Sanjay Shukla, the President in DDB MudraMax, I have a very able ally. I look forward to leading a very strong and committed team that is already in place. This is one journey that I will cherish.”
Madhukar Kamath added “Gour Gupta started his agency career with Mudra. I am thrilled to welcome him as the ED of the DDB Mudra Group and the CEO of our OOH, Events & Experiential businesses. He has been a wonderful partner in our Joint Venture. With the entrepreneurial zeal and experience of Gour in the OOH business and with the proven expertise of Sanjay Shukla in the Events and Experiential space, DDB MudraMax will be a formidable agency to reckon with. Welcome Gour.”
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
