MAM
DDB Mudra Delhi gets Parab and Mohsin as ECDs
MUMBAI: DDB Mudra Delhi has appointed Mahesh Parab and Talha Bin Mohsin as executive creative directors. They will be based in Delhi and will report to DDB Mudra Group chairman and chief creative officer Sonal Dabral.
The duo will lead the creative teams of all of DDB Mudra Delhi‘s clients including Wrigley, India Yamaha Motor, Dhara and Dabur.
Parab and Mohsin come in from McCann Erickson‘s Mumbai office where they were creative directors. With over 13 years of experience, Parab has worked on some brands such as Vaseline, Hanes, Siemens, Amul, Lakme and Liril.
This is Mohsin‘s second stint with DDB Mudra Group (formerly Mudra Communications). With a decade of experience in the advertising field, he has worked on some world-class brands such as Coca-Cola, Schneider electric, Philips Lighting, National Geographic Channel, Parachute Hair Oil and Kwality Walls.
Dabral said, â€?Both Talha and Mahesh have that rare combination of outstanding creativity and strategic thinking. Delhi is an extremely important market and we‘re very excited to have this formidable team lead our creative force in New Delhi.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
