MAM
DDB Mudra creates campaign for TTK Prestige
MUMBAI: Kitchen appliances manufacturer TTK Prestige, part of the Rs 2,500 crore TTK Group, has roped in Aishwarya Rai Bachchan and Abhishek Bachchan as their brand ambassadors.
A campaign has been launched with Prestige re-introducing the line ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’. It has been conceptualised by DDB Mudra – Bengaluru.
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Talking about the campaign which will see the couple on screen after a long time, DDB Mudra, senior VP & head Bengaluru Sujoy Gosh says, “We want to premiumise the brand and get it connected to the new urban Indian couple. And establish it as a national player which has a large range of products for the evolving indian kitchen.”
The campaign will have six TVCs wherein five for different products and one introducing the iconic line and establishing the range. “We have used the lines very refreshingly and contextualised it in every TVC. The products are weaved in as part of the story, so they seamlessly blend in and are a delight to watch. The stories are taken from their daily life. We had a number of discussions with the stars to come up with stories which are real. The stars were part of the creative development process right from the beginning,” adds Gosh.
It is a complete 360 approach and will be using TV, print and digital extensively. As of now, the agency and the company are also in talks to develop AFPs with TV channels as well so that the brand thought can get magnified.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
