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DDB Dubai wins regional Porsche business
MUMBAI: After an extensive four months creative and marketing agency review, Porsche Middle East and Africa FZE has selected the DDB Dubai as its marketing support agency.
The review included organisational fit, regional operational knowledge, motor industry experience and infrastructure. It was led by representatives from Porsche’s regional lead office in Dubai, which formed a review committee comprising marketing, sales and network development. IK Consult Imad Kublawi was the pitch consultant.
In addition to DDB, Porsche Middle East and Africa appointed RAPP/EVOKE MEA and PHD Dubai as its CRM and media agencies, respectively. The appointment is a collective win for the three Dubai based Omnicom agencies.
Porsche Middle East and Africa FZE marketing director Lee Newton commented: “We are absolutely delighted to welcome DDB, RAPP/EVOKE MEA and PHD Dubai onboard as our marketing support agencies. Working in collaboration with our in-house team, they will play an integral role in helping us deliver marketing campaigns that drive the continued growth and success of Porsche in the Middle East, Africa and India.”
Effective 1 November, DDB Dubai, in partnership with PHD Dubai and RAPP/EVOKE MEA, will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office is responsible for.
“We are very proud to have the opportunity to work for this iconic brand. We at DDB along with RAPP/EVOKE MEA and PHD will make sure that our contribution to the brand will match the highest standards it deserves”, said DDB Middle East CEO Hubert Boulos.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
