MAM
DDB Asia-Pacific appoints corporate brand manager
MUMBAI: DDB Asia-Pacific has announced the appointment of Karen See as corporate brand manager. Reporting to John Zeigler, president and CEO of DDB Asia-Pacific, See’s main focus will be to manage the brand and communications strategy for the DDB Group across the region.
“The DDB Group is a growing force in the Asian Pacific region,” said Zeigler. “In this newly formed role, Karen will be managing the brand for the DDB Group of agencies. This includes, of course, DDB, Tribal DDB, our interactive agency, and Rapp Collins, our direct marketing agency.”
See has both agency and client experience across three continents. Prior to her appointment at DDB, See was responsible for managing the advertising and marketing communications strategy for Sony across Europe.
She has also been head of PR for Sony United Kingdom and Sony Australia.
“With her experience, and the support of her colleagues around the region, Karen will harness our brand potential and give DDB a greater voice and presence in the industry,” said Zeigler.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
