Ad Campaigns
Dazzle this new year with Caprese: Malaika Arora and Karishma Tanna showcase party clutches
Mumbai: – Caprese, a fashion handbag brand, unveils the #DazzleWithCaprese campaign, featuring renowned fashion icons Malaika Arora and Karishma Tanna. These celebrities bring a touch of elegance to the exclusive Party Clutches collection, making them the perfect accessory for the upcoming season of celebrations.
The #DazzleWithCaprese campaign encourages fashionistas to add a glamorous touch to their New Year party looks with Caprese, inspired by the styles of these celebrities. Seamlessly blending with the essence of the campaign, their styles add an extra layer of allure to year-end celebrations. The celebrities share their excitement, expressing how Caprese’s Party Clutches make them feel like divas, drawing attention with their allure at every party.
Presenting a meticulously curated range of Party Clutches, each designed to make a bold statement, the campaign showcases these exquisite accessories adorned with chic and detachable chain handles. Crafted from high-quality materials, the Clutches deliver a luxurious touch, ensuring a sophisticated addition to any ensemble.
Beyond their captivating design, these clutches boast impeccable practicality. With a spacious interior, they offer ample room for essentials, while thoughtfully organised pockets enhance functionality. This harmonious blend of style and utility positions them as the perfect adornment for various occasions, demonstrating how an accessory can seamlessly infuse notable elegance into one’s look. With the Clutches, Caprese encourages individuals to embrace confidence and make a striking fashion statement at every celebration.
Caprese business head Pushpita Gaur remarked, “The #DazzleWithCaprese campaign epitomizes our dedication to offering statement pieces like the exclusive Clutches. We aim to infuse glamour and elegance into the New Year’s celebrations, providing fashion enthusiasts with the perfect accessory to celebrate the season.”
Available In Caprese’s retail stores, on their website and through various e-commerce platforms, including Myntra, Nykaa, and more.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
