MAM
Dayanand Bhoite joins JioStar as new sports marketing manager
MUMBAI: He’s played every inning in the broadcast game and now he’s switching teams. Veteran sports marketing professional Dayanand Bhoite has joined JioStar as manager marketing excellence for sports, marking a new chapter in a career that has spanned nearly two decades at Disney Star.
Based in Mumbai, Bhoite steps into the JioStar role after spending 18 years and two months at Disney Star, where he was instrumental in shaping some of India’s biggest sporting spectacles on television. From handling Star Sports’ Pro Kabaddi Seasons 1 to 9 to leading the creative push for the ICC Cricket World Cup 2015, Bhoite’s work has been synonymous with precision, passion, and production brilliance.
Over the years, Bhoite has managed everything from live sports promos and on-air campaigns to the intricate versioning of multilingual sports content across Star’s regional networks including Star Vijay, Suvarna Plus, Star Jalsha, Asianet, and Maa TV. His expertise in coordinating cross-departmental workflows from marketing and programming to graphics and scheduling helped ensure that every campaign hit the airwaves seamlessly.
During his tenure as producer, Star Sports, Bhoite also helmed the ‘Cricket Live Now’ project and supervised the Star Sports Versioning Department, ensuring quality control and consistency across broadcast markets. His earlier stint as Associate Producer at Star Movies saw him involved in the launch of Star World HD, Star Movies HD, and Star Movies Action major milestones in Star India’s English entertainment expansion.
He began his broadcast journey as a mastering & versioning producer with Star Plus, Star One, Star Gold, and Star Utsav, managing day-to-day packaging and promo workflows while supporting the launch of new shows and channels.
Armed with a Diploma in Film and Video Studies from Digital Academy Mumbai (2008) and a Bachelor’s degree in Arts from Kalinga University, Raipur (First Class, 2022), Bhoite blends creative storytelling with operational discipline, a mix that’s served him well in India’s fast-paced sports broadcast landscape.
At JioStar, Bhoite is expected to bring that same mix of marketing precision and creative agility to build the next phase of the company’s sports content strategy.
With this move, it’s safe to say after 18 years under the Star, Dayanand Bhoite is ready to rise with a new one.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
