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David Chang to spearhead India ops for Gionee
MUMBAI: In a recent development, Gionee’s India ops will be helmed by David Chang. The strategic announcement comes at a time when Gionee with a loyal customer base of 1.25 crore in the country is bullish on strengthening its regional penetration.
Gionee Communication Equipment global sales director David Chang says, “India as a nation, has been exhibiting a great deal of potential for the smartphone business. As part of our global marketing strategy, India ranks number one and the success witnessed in a span of last five years has given us immense optimism to further invest and expand our presence in the market. I am profoundly honoured to be a part of the India growth story and maximise Gionee’s impeccable trajectory advancing our customer base as well as being among the top five phone brands by the next fiscal.”
With an experience of 13 years in the industry, Chang has been associated with Gionee Communication Equipment for over a decade. In his earlier capacity, he has been responsible for driving global sales of the organisation.
In his new role, Chang will lead Gionee India’s next phase of growth in the country, wherein he will drive the overall operations and reinforce the brand positioning in the country, with emphasis on retail expansion, sales volumes and after sales establishing the connect with customers.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
