MAM
Darjeeling tops Agoda searches for North-East travel this winter
MUMBAI: When wanderlust goes uphill, Darjeeling is where it seems to pause and stare. Agoda’s latest search data shows the Queen of the Hills emerging as the most searched destination in India’s North-East for the October to December 2025 travel window, signalling a strong domestic appetite for misty views, cool weather and unhurried escapes.
The findings, based on accommodation searches made by Indian travellers between July and September 2025, place Gangtok in second position and Shillong third, completing a hill-station hat-trick that continues to define the region’s holiday appeal. Together, the trio reflects a clear seasonal pattern, as travellers gravitate towards scenic, slower-paced destinations in the final quarter of the year.
Rounding out the top five are Guwahati at number four and Siliguri at number five. While Guwahati draws visitors with its urban buzz and cultural energy, Siliguri’s role as the gateway to the North-East keeps it firmly embedded in many itineraries, acting as a launchpad for hill-bound journeys.
Beyond the usual favourites, Agoda’s data also points to growing curiosity around smaller towns. Cherrapunji, Pelling and Kalimpong are attracting increased search interest, suggesting that travellers are looking beyond headline destinations. From Cherrapunji’s rain-soaked waterfalls and Pelling’s sweeping views of the Kanchenjunga range to Kalimpong’s flower markets and colonial charm, these quieter spots are adding texture to the North-East travel map.
Commenting on the trend Agoda country director for the Indian Subcontinent and Indian Ocean Islands Gaurav Malik noted that domestic travellers are increasingly embracing the region’s mix of well-known and lesser-explored destinations. He added that a growing number of accommodation providers, from hotels and hostels to homestays and serviced apartments, are tapping into this interest by partnering with digital platforms.
The data underlines a broader shift in domestic travel behaviour, where familiarity is giving way to curiosity, and year-end holidays are becoming an excuse to explore landscapes that feel both restorative and culturally rich. For the North-East, it appears the season of travel is also a season of rediscovery.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
