Ad Campaigns
DangleAds Technologies inaugurates new office in Dubai
Mumbai: DangleAds Technologies has announced the inauguration of its newest office in the heart of Dubai. This step marks another milestone in the company’s global expansion journey while reaffirming its commitment to serving the dynamic markets of the United Arab Emirates (Gulf Cooperation Council).
Dubai’s vibrant and thriving business ecosystem makes it the ideal location for DangleAds to strategically expand its footprints, cultivate international client relationships, and explore emerging diverse markets.
The new location also serves a direct way for the team to deliver a comprehensive suite of services and industry expertise to Dubai’s roaring market.
DangleAds Technologies CEO & founder Pulkit Narayan while shining a light on the new launch, comments, “The expansion in the Middle East region has been on DangleAds’ radar for a long time. After the success of our previous launches in Amsterdam & Germany, we’re readily looking forward to stepping in the UAE market. With the region’s diverse potential, it serves as the perfect destination to upscale our presence and fulfill the market’s demand. In unison with the launch, our aim was also to expand our GCC team and meet the evolving needs of our international clients.”
He also added, “With a strong grasp on innovation and technology, our current focus lies on scaling our services worldwide, leveraging our unique offerings in Programmatic, Technology and Performance.”
At present, DangleAds is dedicated to the development and expansion of its in-house programmatic platform, AudienceConnect.AI and successful integration with diverse supply source partners and automated technology while actively building media buying processes and AI based creative production technology that aims at offering creative templates in one go catered to audiences worldwide. They are also linked to give perfect transactional data to meet the bottom funnel for the advertiser owing to their data management platform (DMP) and consumer data platform (CDP). While their global expansion strategy has already established its roots in Netherland, Germany, UK, UAE, Singapore and India, the strategic hires on the other hand position the team to seamlessly provide an all-encompassing digital advertising solution globally.
Vision for the future
DangleAds Technologies has consistently dominated the Indian market in the digital marketing space, earning a reputation for delivering cutting-edge solutions and strong demand side platform for diverse client needs. With the launch of its Dubai office, the company is now one step closer to replicating this success on a global scale.
The new Dubai office will serve as the nerve center for DangleAds’ operations worldwide, allowing the company to expand its service portfolio to a global clientele. The company’s three-pronged approach — programmatic, technology and performance will enable clients to engage audiences effectively, drive performance, – and build strong brand equity.
Thus, with the launch of the new office in UAE and a new team onboard, DangleAds aims to take its presence to new heights of successful innovation and contribute significantly to the digital industry.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
