MAM
DAN Consult ropes in Shashank Sharma as principal – FMCG
MUMBAI: DAN Consult, the consulting division from the house of Dentsu Aegis Network, has roped in Shashank Sharma as principal – FMCG. Based out of New Delhi, Sharma will report to DAN Consult CEO Lalit Bhagia. His chief mandate is to help build a client-facing FMCG consulting practice.
Prior to joining DAN Consult, Sharma has driven growth across diverse categories in leading FMCG companies like Nestle, Dabur, and Pernod Ricard. From food, healthcare and dairy to luxury segments, he has led brand transformations with revenues over $100 million to achieve accelerated growth through rapid and continuous innovations in product, promotion and distribution.
On his new role, Shashank Sharma said, “I am looking forward to contributing growth hacks across FMCG clients, leveraging today's tech and DAN Consult’s growth hacking toolboxes and expertise. Consumer centricity remains the core driver of long-term value and this new era of doing business has completely redefined the underlying process. Real-time actions of consumers in the digital world now lead to much more meaningful and actionable insights than any simulated research method of the past. I look forward to helping our FMCG clients become successful in today’s VUCA (volatility, uncertainty, complexity and ambiguity) world.”
Commenting on the appointment, Lalit Bhagia said, “Shashank’s rich experience in FMCG and new-age marketing will be a huge advantage for us. With Shashank coming on board, we have started our journey to move from a horizontal only consulting organisation (customer relationship management & loyalty, martech, customer experience etc) to creating vertical industry-focused practices too. Our FMCG clients will see an increase in value with this rich confluence of horizontal and vertical expertise.”
Sharma is an IIFT (Delhi) MBA alumnus with a keen passion for the digital transformation of businesses. He has also published several research articles on decoding consumer behaviour in the digital space.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
