MAM
DAN Consult ropes in Shashank Sharma as principal – FMCG
MUMBAI: DAN Consult, the consulting division from the house of Dentsu Aegis Network, has roped in Shashank Sharma as principal – FMCG. Based out of New Delhi, Sharma will report to DAN Consult CEO Lalit Bhagia. His chief mandate is to help build a client-facing FMCG consulting practice.
Prior to joining DAN Consult, Sharma has driven growth across diverse categories in leading FMCG companies like Nestle, Dabur, and Pernod Ricard. From food, healthcare and dairy to luxury segments, he has led brand transformations with revenues over $100 million to achieve accelerated growth through rapid and continuous innovations in product, promotion and distribution.
On his new role, Shashank Sharma said, “I am looking forward to contributing growth hacks across FMCG clients, leveraging today's tech and DAN Consult’s growth hacking toolboxes and expertise. Consumer centricity remains the core driver of long-term value and this new era of doing business has completely redefined the underlying process. Real-time actions of consumers in the digital world now lead to much more meaningful and actionable insights than any simulated research method of the past. I look forward to helping our FMCG clients become successful in today’s VUCA (volatility, uncertainty, complexity and ambiguity) world.”
Commenting on the appointment, Lalit Bhagia said, “Shashank’s rich experience in FMCG and new-age marketing will be a huge advantage for us. With Shashank coming on board, we have started our journey to move from a horizontal only consulting organisation (customer relationship management & loyalty, martech, customer experience etc) to creating vertical industry-focused practices too. Our FMCG clients will see an increase in value with this rich confluence of horizontal and vertical expertise.”
Sharma is an IIFT (Delhi) MBA alumnus with a keen passion for the digital transformation of businesses. He has also published several research articles on decoding consumer behaviour in the digital space.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
