Brands
Dalima Chhibber comes on board as Vector X Brand ambassador
MUMBAI: Vector X, one of India’s leading sports brands, announced the on-boarding of Indian women’s football star Dalima Chhibber, as their brand ambassador. Vector X who already have Indian football legend Bhaichung Bhutia as the face of the brand, will now also be represented by the most sought after Indian womanfootballer of the current time. The contract with the star Indian left-back shall continue till April 2020.
Commenting on the association, Nikhil Mahajan, Director at Soccer International Private Ltd said, “It is a moment of pride for us. Dalima is one of the most exciting and sought after women’s footballer in the country. When we saw her playing, we knew that her dynamism and youthful energy would be a perfect fit for our brand and we wanted to make sure we can help her in growing further in whatever manner possible. She embodies the very essence of Vector X i.e. ‘The Winning Spirit’.”
Dalima burst into the Indian National Women’s team at the age 19.She has grown from a young and promising football talent to someone who has been a mainstay in the team since 2016. Known for her ability to convert long distance set-piece opportunities, the now 21 year old played a key role in India’s 5th SAFF Women’s Championship title. Owing to her performances in the recent past Dalima was also signed on by Hero Indian Women’s League team – Gokulam Kerala FC. As the Captain of the team, she helped them reach the semi-finals of the tournament notching up some of the best performances of the season.
“I am over-whelmed by the fact that a brand like Vector X has shown faith in me and chose me as the evangelist for their brand. As a brand that has already been helping so many footballers, associations and clubs across the country. I strongly believetheir support is going to help me achieve new heights on the training pitch. I am really looking forward to my time with the Vector X family. More and more corporates should follow Vector X and come up to support Women’s football in the country, especially given we are the hosts of the FIFA U-17 Women’s World Cup next year.” stressed Indian National Women’s team footballer, Dalima Chhibber.
Apart from sports likes basketball, swimming, racket sports and volleyball, Vector X is already a mainstay in the field of football sponsoring the kits for clubs like Hero I-League team-TRAU FC, Hero Indian Women’s League team – Bangalore United FC, football associations like the Punjab Football Association, Sikkim Football Association and Mumbai District Football Association.They also hold the kit sponsorship rights for Jammu and Kashmir State Championship and Bhaichung Bhutia Football School.
MUMBAI: He may have clocked the fastest time on track, but Usain Bolt is now sprinting straight into cricket fandom again. The eight-time Olympic medallist has returned to spotlight his long-standing support for Royal Challengers Bengaluru, featuring in sportswear giant PUMA India’s latest #RCBEverywhere campaign. Dressed in the 2026 RCB jersey, Bolt shared the moment on social media, pairing it with a throwback to the kit he first received in 2021 marking a fandom that has only gathered pace since.
A self-confessed cricket enthusiast and admirer of Virat Kohli, Bolt’s association with RCB has evolved through Puma’s global athlete ecosystem. The brand, which has partnered with Bolt for over two decades, is now leveraging his cross-sport appeal to amplify RCB’s already global fan culture.
The campaign builds on a behaviour that fans have long embraced taking the jersey beyond stadiums and scales it with one of the most recognisable athletes in the world. Bolt’s earlier appearance alongside Kohli and RCB players in a viral reel last year further cemented his status as an unlikely yet enthusiastic member of the RCB faithful.
With #RCBEverywhere, Puma is not just selling merchandise, it is exporting fandom. The campaign invites supporters to join the movement, with opportunities to win match shirts and tickets, while participating in a global conversation that now stretches far beyond Bengaluru.
From Olympic tracks to IPL terraces, Bolt’s latest cameo proves one thing, speed may be his signature, but fandom travels just as fast.
