MAM
Daki Brands assigns creative duties to Percept/H
MUMBAI: Daiki Brands has assigned its creative duties to Percept/H.
Confirming the same to indiantelevision.com, Daiki Brands assistant manager Shilpa Rathi said,” Though we had offers from agencies like Cornerstone Advertising and Six Inches Communications among others, our CEO opted for the latter because he had earlier worked with them and knew their capability amply well.‘
Percept/H has won the creative duties of the newly-set up innerwear company. The agency won the business on the basis of its understanding of the strategy required to advertise and popularise Daiki Brands.
Rathi, however, refused to divulge on the size of the business, adding, ” I can only say that Percept would handle creative duties like designing, strategising, conceptualising and positioning among others of three of our new innerwear brands like Peri Peri, Daiki and Biara.”
Also, Daiki Brands is believed to be in consultation with Allied
Media, Percept‘s sister agency, for its media duties.
Daiki is the men‘s innerwear range catering to the premium segment and competing with the likes of Hanes and Jockey.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
