Ad Campaigns
Daiwa offers 40-65 per cent off on TVs this festive season on Flipkart
Mumbai: Daiwa gears up for the festive season with incredible discounts of 40 per cent to 65 per cent on its premium made-in-India smart TVs, exclusively available on Flipkart. This exciting promotion also includes special bank offers and Flipkart SuperCoins, giving customers multiple opportunities to save while enhancing their viewing experience.
In addition to these enticing discounts, Daiwa hosts a special lucky draw where customers can win a brand-new scooter. Shoppers can also accumulate and use Flipkart SuperCoins, maximising the value of their purchases. Recognising the rising trend of premiumisation in India, Daiwa introduces appealing exchange deals, allowing buyers to trade in their old TVs for substantial discounts on new models. Special bank offers, including no-cost EMIs, instant discounts, and other financial benefits, further boost purchasing power.
Daiwa, director of brand operations, Priyanka Sukhija shares her excitement about the festive season offers, stating, “We are betting big this festive season, aiming to bring joy to as many Indian households with our proud Made-in-India premium range of TVs. We believe that our commitment to quality and innovation will resonate with consumers, making this a memorable celebration. Our goal is to enhance not just the viewing experience but also the shopping experience with our exceptional deals and offers.”
Daiwa’s diverse range of television sizes and operating systems caters to various customer needs. The Coolita OS is available in 32-inch and 43-inch models, webOS spans sizes from 32 inches to 65 inches, and Google OS TVs range from 32 inches to 55 inches. The lineup includes HD Ready, Full HD, and UHD/4K options, ensuring superior picture and sound quality. Select models feature QLED technology and Dolby Audio support, delivering an immersive viewing experience.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
