Brands
Daimanté unveils AI-driven green luxury jewellery in India
From AI designs to lab-grown diamonds, this new brand blends tech, ethics and style
PUNE: Daimanté, a new-age label from Caratix Jovella Pvt. Ltd., has stepped into India’s luxury jewellery market with a sharp proposition. Diamonds, it says, belong where technology, ethics and design meet.
Launched in Pune on 13 February 2026, the brand positions itself as an AI-led green luxury house. At Daimanté, every piece begins life as an AI-generated concept inspired by nature, geometry and energy. These digital forms are then interpreted and handcrafted by Indian artisans, ensuring that technology sharpens creativity rather than replacing it.
The result is jewellery that feels contemporary yet considered, polished yet personal.
Conceptualised and manufactured entirely in India, the brand aligns itself with the Make in India vision. From design and diamond cultivation to gold sourcing and finishing, operations remain domestic. It is a deliberate move that supports India’s growing reputation as a global hub for jewellery manufacturing and innovation.
Daimanté makes its debut with Talisman, a pendant-focused collection inspired by ancient symbols of protection, strength and transformation. Reimagined for modern wearers, the pieces are designed to hold meaning as much as shine. Crafted in 14 to 18 carat gold and set with IGI-certified laboratory grown diamonds, the collection starts at Rs 30,000, aiming to make conscious luxury more accessible to younger buyers.
At the core of the brand’s philosophy are laboratory grown Type II-A diamonds created through the CVD process. Chemically and optically identical to mined stones, they offer the same brilliance and durability without the environmental toll of extraction. By eliminating traditional mining, Daimanté reduces land disruption while promising traceability and transparency.
“Technology should expand imagination, not erase human skill,” said Daimanté founder and chief executive officer Sunny Kumar Singh. “AI helps us explore forms that might otherwise remain unseen, but the soul of each piece still comes from the artisan’s hand. The future of diamonds lies not in mining deeper, but in thinking smarter and cleaner.”
All pieces are paired with eco-conscious packaging and come with IGI or SGL certification, BIS hallmarking, and exchange and buyback assurances.
Currently operating as a digital-first brand, Daimanté retails through its online platform and is preparing to open its first physical store in Pune, with plans for phased expansion across key Indian cities. The company also maintains a presence in the United States, signalling its ambition to place Indian designed, responsibly crafted jewellery on the global stage.
More than a label, Daimanté is making a case that luxury can be intelligent as well as indulgent, and that sparkle need not come at the planet’s expense.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
