Ad Campaigns
Dailyhunt launches youth-focused campaign #NewsKaDailyDose
MUMBAI: Dailyhunt has launched a fresh campaign to strike a chord with the audience across India. The campaign aims to target the youth between 18-24 years, to drive Dailyhunt mobile app installs and for the audience to get a better understanding of the breadth of content offered on the app.
The campaign shows many scenes from across India where different audience segments including students, working professionals and housewives are hooked to the Dailyhunt App, and who are getting their daily dose of news on a single mobile platform. The ad attempts to capture Dailyhunt’s user enthusiasm and reactions to the happenings around them in their preferred language by just the click of a button on their phone.
Dailyhunt founder & CEO Virendra Gupta said, “With the latest campaign, we want to highlight the current trends related to digital news consumption pattern in India. There is an evident growth in the demand for consuming content digitally, especially news in the native language on mobile platforms in our country.”
What’s Your Problem joint MD and creative head of creative and content Amit Akali adds, “The ‘what to say’ and strategy is as important for any brand, as the creative. Thus, we decided to go back to the basics and demonstrate how the brand has been giving 15 crore Indians all the news and info they need.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
