MAM
Dabur splurges on advertising in Q3 amid slowdown
MUMBAI: While FMCG companies have been reducing their ad and promotions spend in the third quarter of the current fiscal, Dabur India has considerably upped them.
The advertising and promotions spends by the FMCG giant has seen a whopping 46.9 per cent increase in the three-month period ended December, spending Rs 1.98 billion compared to Rs 1.35 billion a year ago.
The ad and promotion spent was 13.6 per cent of the sales during the quarter under review.
Dabur posted a net profit (after extra ordinary item and minority interest) of Rs 1.73 billion, up 11.9 per cent, compared to Rs 1.54 billion in the corresponding quarter of the previous fiscal.
The hair care category reported a growth of 19.6 per cent in Q3 FY’12 while the shampoo category witnessed revival with growth of four per cent. The home care category grew 18 per cent and the oral care segment 11.6 per cent with toothpastes growing by 14.4 per cent.
Health Supplements recorded a growth of 13.5 per cent during the quarter as digestives grew at a robust 19.3 per cent in the quarter under review.
The company also made a couple of overseas acquisitions with Hobi Group and Namaste Laboratories where sales grew by 44 per cent and 16 per cent respectively.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
