MAM
Dabur splurges on advertising in Q3 amid slowdown
MUMBAI: While FMCG companies have been reducing their ad and promotions spend in the third quarter of the current fiscal, Dabur India has considerably upped them.
The advertising and promotions spends by the FMCG giant has seen a whopping 46.9 per cent increase in the three-month period ended December, spending Rs 1.98 billion compared to Rs 1.35 billion a year ago.
The ad and promotion spent was 13.6 per cent of the sales during the quarter under review.
Dabur posted a net profit (after extra ordinary item and minority interest) of Rs 1.73 billion, up 11.9 per cent, compared to Rs 1.54 billion in the corresponding quarter of the previous fiscal.
The hair care category reported a growth of 19.6 per cent in Q3 FY’12 while the shampoo category witnessed revival with growth of four per cent. The home care category grew 18 per cent and the oral care segment 11.6 per cent with toothpastes growing by 14.4 per cent.
Health Supplements recorded a growth of 13.5 per cent during the quarter as digestives grew at a robust 19.3 per cent in the quarter under review.
The company also made a couple of overseas acquisitions with Hobi Group and Namaste Laboratories where sales grew by 44 per cent and 16 per cent respectively.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
