MAM
Dabur relaunches ‘Thirty Plus’; picks Malaika Arora as brand ambassador
MUMBAI: Dabur India is relaunching the health rejuvenator and energiser brand, ThirtyPlus.
It is presenting the brand in a ‘youngeen‘ avatar with Malaika Arora Khan, who has come on board as the new brand ambassador for Thirty Plus.
The new formulation is now a powerful blend of various rejuvenating and potent Ayurvedic herbs, making it the true rejuvenator for all 30-Plus male to make them feel young again, the company said.
Dabur India category head-OTC business Anil V Kaushal said, “Given the hectic lifestyles, the needs of the growing 30-Plus males in India are vastly different. External factors like work load; stress and deadlines lead to burnout during the day and therefore also affecting his spending quality time with family in the evenings. There is no product available today that addresses this need gap. Dabur Thirty Plus has key ingredients which help you feel youthful and active maintaining your strength, stamina and vigour. It helps energise, rejuvenate, vitalise and strengthen the body to be ready day or night. And he can feel ‘Youngeela‘ again.”
Dabur Thirty Plus brand is being launched with a new communication – ‘Ho Jaa Youngeela Re!‘. The new campaign, featuring Malaika will go on air shortly.
The commercial is a concept of a middle aged male protagonist‘s fight with his own self in terms of strength and stamina. He is unable to keep pace with his imaginary younger self and keeps on losing to himself, every time. Rejuvenated with Dabur Thirty Plus, he is ready when the situation demands – and displays his heroism with youthful energy to impress Malaika in “filmy” style.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
